In doing so, he acquires newfound skills-notably, the power to devour anything and mimic its appearance and abilities. When Satoru regains consciousness, he discovers that he has reincarnated as a goop of slime in an unfamiliar realm. However, while succumbing to his injuries, a peculiar voice echoes in his mind, and recites a bunch of commands which the dying man cannot make sense of. In the midst of a casual encounter with his colleague, he falls victim to a random assailant on the streets and is stabbed. Thirty-seven-year-old Satoru Mikami is a typical corporate worker, who is perfectly content with his monotonous lifestyle in Tokyo, other than failing to nail down a girlfriend even once throughout his life. Whether it's part-time work, household chores, or simply trying to pay the rent on time, Hataraku Maou-sama! presents a hilarious view of the most mundane aspects of everyday life, all through the eyes of a hapless demon lord. He soon realizes that his goal of conquering Ente Isla is just not enough as he grows determined to climb the corporate ladder and become the ruler of Earth, one satisfied customer at a time! Powerless in a world without magic, Satan assumes the guise of a human named Sadao Maou and begins working at MgRonald's-a local fast-food restaurant-to make ends meet. Along with his loyal general Alsiel, the demon finds himself stranded in modern-day Tokyo and vows to return and complete his subjugation of Ente Isla-that is, if they can find a way back! However, while embarking on this brutal quest to take over the continent, his efforts are foiled by the hero Emilia, forcing Satan to make his swift retreat through a dimensional portal only to land in the human world. Striking fear into the hearts of mortals, the Demon Lord Satan begins to conquer the land of Ente Isla with his vast demon armies. And with Hiyori's help, Yato's luck may finally be turning around. Hiyori demands that Yato return her to normal, but upon learning that he needs a new partner to do so, reluctantly agrees to help him find one. Remarkably, she survives, but the event has caused her soul to become loose and hence able to leave her body. Just as things seem to be looking grim for the god, his fortune changes when a middle school girl, Hiyori Iki, supposedly saves Yato from a car accident, taking the hit for him. He spends his days doing odd jobs for five yen apiece, until his weapon partner becomes fed up with her useless master and deserts him. Without a single shrine dedicated to his name, however, his goals are far from being realized. Yato is a minor deity and a self-proclaimed "Delivery God," who dreams of having millions of worshippers. If you call this number, you will hear a young man introduce himself as the Yato God.
In times of need, if you look in the right place, you just may see a strange telephone number scrawled in red.